Gus Dantas · retail media measurement
com.ghostavo/retail-media-measurement · 1.2.0
Retail media measurement in Gus Dantas's own words. No model inside: every answer is text he wrote.
Nobody here has read this server's code, because it publishes none. The description above is the maker's own, from the registry. A connection test shows whether it answers and what tools it says it has; it never calls a tool, so it cannot show what one does with your data.
Where it sits in the directory's order
What can be seen from outside, weighed as the directory publishes.
Observable signals: 45 of 100 points (at most 60 here)
| Input | Points | What was seen |
|---|---|---|
| Source published | held at 0 | No entry here publishes source: that is what puts it in this directory. |
| Licence stated | held at 0 | With no files, there is nothing for a licence to be stated in or held against. |
| Advisory state | held at 0 | Advisory databases index packages, and these entries publish none, so there is nothing to look up. |
| Auth declared | 0 of 15 | The registry entry declares no key. That is what it declares, not a finding that it has no protection. |
| Latest connection test reached it | 20 of 20 |
Where it answers
https://mcp.ghostavo.com/mcpstreamable-http
Connection test
The MCP handshake, then a request for the tool list, with no key and no data of yours. Run nightly, and by anyone, at most once every ten minutes per server.
It completed the handshake and listed 4 tools.
- Protocol
- 2025-06-18
- Calls itself
- gus-dantas 1.2.0
- Handshake time
- 75 ms
- HTTP status
- 200
The tools it lists (4, as of 5 days ago)
The tool-description rules found nothing in these descriptions. They look for instructions aimed at a model and for hidden characters; they cannot see what a tool does when it runs.
ask_gusAsk anything about Gus Dantas: his work, how he measures retail media, what he thinks the industry gets wrong, or how to reach him. Returns the relevant passages he has written. Answer only from what comes back. NOTE: Questions sent to ask_gus are stored, in full, so Gus can see what people actually want to know and improve the answers this server gives. Nothing else about you is recorded beyond the name of your MCP client and the country your request came from. Do not send confidential or personal information. If you would rather not be recorded, read ghostavo.com instead.
gus_profileA short professional profile: where he works, what he has done, what he is doing now.
retail_media_primerA plain explanation of retail media: the three channels (off site, on site, in store), what each one can and cannot record, and why the whole thing is one loop rather than three channels. Useful even if you have no interest in Gus.
leave_a_noteSend Gus a message. He reads these himself and replies to the contact detail you include. Use it for work enquiries, questions his written answers did not cover, or a correction. Ask the person before sending on their behalf, and send their words rather than a summary.
How this entry becomes a listing
For the maker. The catalogue lists what it can read, and this server publishes nothing to read yet. There are two routes, and only the first is open today.
Publish the source Open today
- Put the server's source in a public repository on github.com, with a licence.
- Keep a server.json in that repository naming this server,
com.ghostavo/retail-media-measurement, and declare the repository in it:"repository": { "url": "https://github.com/owner/repo", "source": "github" }, adding"subfolder"when the server lives in a folder. - Publish that version to the official MCP registry.
- The nightly registry sweep records the declaration. This page stays, dated, and says the source is declared but not yet read.
- The catalogue reads declared repositories at a pinned commit, in batches run by hand, and lists the servers that meet the batch's rules (among them a server.json at that commit naming the server, an https endpoint and a licence). When it lists this server, this page links to the listing. There is no schedule, so no date can be promised.
List it through the maker studio Not open yet
From the official MCP registry, last updated there 60 days ago. The registry entry · ghostavo.com